<aside> <img src="/icons/user-circle_gray.svg" alt="/icons/user-circle_gray.svg" width="40px" /> Timeline → Oct 2018 - Jun 2019

Industry → E-commerce, B2C, F&B, FMCG

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Introduction

In October 2018, I embarked on a journey with Zappfresh as a Product Designer. Tasked with revolutionizing the online meat-selling market, my role extended across three crucial verticals: Digital Product Design, Marketing Design, and Brand Design.

Digital Product Design

Conducted in-depth user research to comprehend the nuances of customer behavior when purchasing meat online.
Collaborated with cross-functional teams to establish a seamless user journey, ensuring a user-friendly interface for both web and mobile applications.
Introduced intuitive features such as personalized recommendations, easy navigation, and a streamlined checkout process.
Utilized prototyping and iterative testing to refine the user interface, addressing pain points and enhancing overall usability.

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Wireframes

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[email protected]

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[email protected]

Web

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